Rebranding a Blog.
I think the blog was originally called THE NEWS HOOK. I had to come up with a few branding ideas and give it a logo.
1st Pass
I was fixated on a rocket for some reason. They liked the speech balloon.
2nd Pass
We settled on CONTENT HUB as the name. I was really into the negative spaced arrow. I was solo in that regard.
3rd Pass
I cleaned up the speech balloon idea that they liked. Gave them color choices to ponder.
Final Style Guide
Horizontal and vertical logos plus a palette. Not terrible, but not a rocket. Here is the logo at work.
I’m a writer living in Los Angeles, making emojis of faces I find on Instagram. When I get a moment, I paint portraits on canvases I build from reclaimed wood.
in Design
