This was the original logo.
I started this freelance gig a while back, which turned into a full time job. I was handed this crazy logo. This logo was crazy.
Sixteen Colors
I’ve never worked with this many colors in a palette. I’m generally horrible with color, but I really dug the Bahamas logo and thought, what the hey?
1st Pass
The shapes were “borrowed” from the Bahamas logo. This was way too busy and I don’t know what I was doing with that gray highlight.
2nd Pass
This was a location app, so I added the reticle. It needed something to say rotating globe.
3rd Pass
I think the boss, who was fond of the original logo, said something about the swirl. I redesigned the paisley, but now it looked like sperm fleeing from a radioactive ovum.
The Modern Paisley
The most important part of this logo was the color proportions. I spent a lot of time on the ratio of colors in the reinvented paisley. Then it was about how the swirl would wrap on the globe.
The Final Logo
This is the best logo I’ve ever designed, especially the flat version. It breaks a million rules for logo design, too many colors, too complicated, but somehow it worked. The style guide kept growing, because the motif was so flexible.
Anyway, the company died, so here is a tribute the short life of corporate design. RIP.
I’m a writer living in Los Angeles, making emojis of faces I find on Instagram. When I get a moment, I paint portraits on canvases I build from reclaimed wood.
