Hive Logo

No bees.

I had to make a logo for The Hive. Of course, I had to start with a bee. And yes, I couldn’t resist the hexagons.

The 1st Pass

Let’s start with bees and hexagons. I started with a palette and made a logo with way too many colors. This pass was just to figure out what they wanted. That bee in hexagon on the bottom row was terrible and obvious. I found a similar one in a google search.

The 2nd Pass

I got some adjectives to direct the design. Went with the idea of Data and modified the Hexagons. I always do one of these slanted text passes on logos. I almost never works, but I have very few ideas.

Someone pointed out that once again, I designed a penis logo, but this time it was penis and balls.

The 3rd Pass

I was fixated on the interlocking shapes of the “T” and the “H”. It was very geometric, which made me want to put it in a cube.

By now, they decided on a color, which makes life easier. I threw in the last row of throwaway logos, that make the other ones look better, but it always backfires because people always choose the throwaway ones, which happened here. They liked the clustering of the cube shapes.

The 4th Pass

Now we were getting somewhere. The hexagons were working for me. I did the thing where I made the one that I liked bigger, which sometimes works. It’s like a card trick where you’re trying to get someone to pick the card you want.

The 5th Pass

They liked the large logo, with a few modifications. I had a Hail Mary idea of making the “H” into pointing arrows. Now that I look at it, it looks like the Honda logo.

The Finished Logo

It’s not a terrible logo. I mean, it easily translates into a business card or a tee shirt.

I ended up liking the hexagon clusters, which all the other hive logos I found were about. If it ain’t broke, right?

Final Style Guide

I always make two and one color versions of the logo. I had to add a dark text color to the palette. I tend to stay away from black text. So yeah, another day, another dollar.